Transforming spaces into
Transforming spaces into
Beauty, Style & Grace.
Beauty, Style & Grace.
In search of beauty, style, and grace,
Look no further than Interior Concepts’ space,
Where the walls are adorned with patterns and hues,
And each piece of furniture is carefully chosen to amuse.
From contemporary to classic, we’ve got it all,
A symphony of colours that will leave you enthralled,
Our creativity knows no bounds,
With an eye for detail that astounds.
With our help, your home will be a work of art,
A haven that soothes the mind and warms the heart,
Every corner, every room, a perfect reflection,
Of your personality and our impeccable selection.
So why wait to turn your dream into reality,
Trust Interior Concepts with your home’s personality,
And watch as we transform your space,
Into a masterpiece that you can embrace.


Meet Nicolette

I transform spaces into places you’ll fall in love with through architectural detailing and a carefully considered selection of the very best in furniture, lighting, homeware, bedding and window treatments.

By seamlessly blending my natural balance and timeless style to your brief, I create a sanctuary that is all about you. Taking time to understand the lifestyle of those involved ensuring every job is tailor-made to your needs.

Whether it is the side of the bed you wake up on to who does the cooking in your home, or the feel of a texture that exudes elegance, my attention to detail creates a completely bespoke design that is both practical and luxurious while emphasizing the atmosphere you want to achieve.

Since I was born in the small town of Aliwal North, I have always had the passion and desire to turn the ordinary into something different, creative and beautiful.

I began my career working at Laura Ashley in Windsor, London after graduating in 1997 from Pretoria Technicon as the top student for three consecutive years with a Diploma in food, Clothing and Textiles. In 1998 I returned to South Africa and founded Interior Concepts.

Over the last 25 years, I have completed a veritable mountain of successful projects (many for repeat clients) throughout Southern Africa and the United Kingdom – some of which have gone on to win prestigious awards at the International Property Awards.

Portfolio Showcase



Home makeovers
& renovations

Bespoke furniture
& homeware



The team at Interior Concepts, led by Nicolette Jonas, has been a delight to work with on our Val de Vie Estate projects. They are professional, deliver on a timely manner, have fantastic resources and most importantly they quickly grasp the creative direction and vision that we have for our properties. From the beginning of the project(s) through completion their creative design process insured that no detail was too small.

Adamu Atta, International Polo Player

I cannot recommed Interior Concepts highly enough for anyone seeking an amazing interior transformation.  Nicolette possesses an ability to understand her clients preferences and translate them into breathtaking interior concepts. It is a absolute pleasure to work with Nicolette who shares your excitement and guide you with her years of knowledge. The highest quality of craftsmanship and a flawless finish is guaranteed!

Stefanie Retief, Van Loveren Wines