Welcome to our online shop


Established in 1998, Interior Concepts specialise in Interior Design and -Decorating for the corporate-, residential- and guest house market. With creativity and passion we bring your dreams to reality.

Our Shop


We offer a carefully considered selection of the very best in furniture, lighting, bedding, homeware, and window treatments both online and from our shop in Paarl, supplying both discerning private and trade customers. Products are sourced from leading design brands and internationally renowned designers, as well as lesser known pieces from smaller producers and independent designers.

Our shop displays selected examples from the extensive ranges we offer. You will receive friendly and expert advice to help you choose the right products and guide you through the process of ordering, whether it is a single order or a larger project. We keep samples and fabrics so that you can take your time choosing exactly the finishes you want.

"We have selected pieces which we believe are useful, aesthetically resolved, well made and fair value. We are looking for designs that are innovative, inspiring and that just 'work'.

Our goal is to choose carefully the things we live with and to keep them for a long time.

We would rather have a few 'good' things. This seems to make sense both economically and ecologically. We hope you agree with this simple principle, and like what we offer."



Born in 1976 in the small town of Aliwal North, Nicolette Jonas always had the passion and desire to turn the ordinary into something different and creative.

She began her career working at Laura Ashley in Windsor, London after graduating in 1997 from Pretoria Technicon as the top student for three consecutive years with a Diploma in food, Clothing and Textiles. In 1998 she returned to South Africa and founded Interior Concepts.

Her first commission was the beautiful Summerwood Guesthouse in Stellenbosch, and from there she changed the interiors of a number of boutique guesthouses which included Beauclair, Labri Manor, Majeka House, and La Riviera Guesthouse.

Being renowned for an ever- evolving style is underpinned by a subtle coordinated fusion of East meets West, clean lines and neutral tones, blended with charming warmth and luxurious opulence. She puts her stamp on the homes of private clients all over South Africa.

Interior Concepts was honoured with an highly commended for interior design in 2015 by the African Property Awards held in Dubai.